UX Researcher & Designer
maiakettman.design@gmail.com
linkedin.com/in/margaritakettman
I am a UX Researcher and Designer with a background in education and administrative services with an entrepreneurial spirit in search of a full time position where I can work with a team I can continue to learn from, while contributing my own ideas and sharing my process in order to design and create products that make an impact for users.
Product Manager/UX Specialist| Esports Mobile App
Freelance (EDOS Digital) May 2021 - Present
The company is building a mobile app for an esports company. I took ownership of preparing the team with user research materials such as a discussion guide for interviews and UX audit. I did a workshop with the team for affinity mapping to pull common themes and ideas to produce user personas, empathy maps and a user journey for the discovery phase of our project. In the design phase, I have been working through the usability testing, figuring out the user flows that need to be iterated on, as well as doing ideation workshops for the gamification process for the app.
in User Experience
Product Design Intern | Odoo Site Pricing Page Redesign
WANDR Agency July - August 2021
I participated in a competitive internship where I was tasked to work on an end-to-end design challenge. I worked with a senior designer on redesigning a pricing page for a SaaS company. I performed a UX audit, user interviews, and some competitive analysis in order to decipher how to best approach the design process. In designing, I did a side by side analysis of the actual informational architecture and user flows with an ideal informational architecture and user flows. I designed low fidelity wireframes to start, and then upgraded the screens to mid fidelity wireframes for prototyping and usability testing. Through usability testing, I was able to iterate on my design further. After 6 weeks, I created a pitch deck that was presented to the leadership team and stakeholders to show how and why my design made sense and why it was beneficial to improve the current design.
UX/UI Design Fellow
Springboard July 2021 - October 2022
With over 700 hours of hands-on course material, one to one expert mentor oversight, and completion of 4 in-depth portfolio projects, I mastered skills in user research, research synthesis (affinity maps, personas, empathy maps), user flows, site maps, principles of psychology for design, sketching and wire-framing, prototyping and usability testing. Some of my projects include the following:
My Career Journey
I became a Montessori certified teacher in 2010. In 2014, I was asked to be a part of the administrative team as the school website and social media manager. I also became their communications and visual media designer creating posters, flyers, and general ad materials that were sent out in print or digitally.
Through the years, I’ve always had side projects and hobbies that essentially led me to becoming a UX Designer. I did graphic design and taught myself to use Photoshop. I started my own e-commerce business, designing swimsuits for children (starting with a prototype and user testing) and managed the inventory and website on my own. I also started an online store for homemade crafts that I designed and made myself.
I continued to work in education as a teacher and administrator, as well as an events coordinator while I pursued my studies in UX Design with Springboard. I’ve done a few side projects for friends and family who own their own businesses to practice my new skillset.
My career history has helped me become the designer that I am today. I am a better listener, I know how to empathize with my users and understand their needs, I am a keen observer and can easily analyze flows and situations. I am also a team player and hard worker.
UX/UI Design Career Track Certification
Springboard
Graduated October 2022
Bachelor of Arts in Psychology
Ateneo de Manila University
Graduated in 2009
User Experience, User Research, Visual Design, Storytelling, Content Design, Wireframes, Prototyping, Usability Testing, Informational Architecture, User Flows, Project Management, Teamwork, Communication
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